How To Choose The Right Gas Station Digital Signage Solution

Gas station digital signage is ideal for boosting in-store sales, promoting your rewards program, and as a platform for third-party advertising. The right solution will provide years of reliable, versatile, and cost-effective use in any weather.

Here are four things to consider when choosing the best gas station digital advertising solution for your business.

1. Choose An Enclosure Rather Than A Purpose-Built Screen

You should weigh up the advantages of an enclosure-screen combination over a purpose-built, waterproof display. An enclosure houses a separate screen in a protective case, giving you three major benefits:

Use The Screen Of Your Choice

A gas station TV enclosure allows you to install a slimline, high-bright, VESA-ready screen from virtually any manufacturer. You get to use a screen with the exact brightness rating, connectivity, and other features you want.

You can get wall-mounted enclosures in landscape (from 19" to 75") and portrait (from 35" to 75"). Or you can choose a freestanding advertising totem, for screens from 32" to 85".

All these options provide easy access to the screen and AV components. You can carry out quick removal, repairs, and upgrades whenever you want. This means maximum advertising uptime, as you don't have to wait for a specialist engineer—like you would with a purpose-built display.

Enjoy A Lower Total Cost of Ownership

Armagard's gas station digital signage enclosures have an expected 10-year lifespan. You can use the same enclosure to protect multiple screens over several years, which makes an enclosure a great long-term investment.

By keeping the screen and enclosure separate, you only need to repair or replace the screen in the event of an issue. This makes an enclosure-screen combination more cost-effective than a sealed, waterproof TV, which you'll have to replace in its entirety if it breaks beyond repair.

Get Complete Outdoor Protection

A gas station LCD/LED enclosure protects your TV against more than just bad weather. The mild-steel body protects against vandalism and accidental damage, and locks prevent theft. Secure mounting solutions stop the enclosure from being forcefully removed.

You get peace of mind about the security of your investment in outdoor and public locations.

All things considered, an enclosure-screen combination is the most cost-effective and versatile solution for petrol station digital signage. You benefit from reliable, engaging, and future-proof digital advertising for years to come.

2. Make Sure Your Gas Station Digital Signage Has Adequate Weather Protection

Choose a gas station TV enclosure that meets the weather demands of your location.

Doing so gives you two major benefits. First, you get maximum screen reliability. Second, you can advertise continuously in all conditions, for year-round ROI.

Look for NEMA ratings and internal climate controls:

• NEMA ratings: Choose an enclosure that guarantees wet-weather protection according to NEMA standards. NEMA 4 enclosures protect a screen and components from heavy rain and windblown dust and dirt, so they're ideal for outdoor use.
• Climate controls: Armagard enclosures offer a variety of climate-control options. Range-topping units allow continuous advertising from -22°F to 131°F. A controller board automatically manages heating and cooling functions, so the screen operates in safe, efficient conditions.

3. Decide On The Best Location And Mounting Options

Think strategically about the location of your gas station digital signage so it gets seen by the greatest number of people.

You should also research any regulations on the use of digital screens in gas stations. Regional restrictions might specify a minimum height at which you can mount displays, to keep them clear of low-lying fumes.

With this information to hand, you can choose a solution with the right mounting options for you:

• Freestanding gas station advertising screens are ideal for high traffic areas and roadside advertising. The bolted, freestanding design allows you to position a screen in a location where wall mounting isn't possible.
• Wall-mounted LCD/LED enclosures can capture attention as customers enter your store. Choose from landscape and portrait formats to install engaging digital posters in visible locations.
• Pump-top digital signage turns your gas pumps into a profitable advertising space. The dual-sided design engages customers on both sides of the pump, for twice the advertising revenue from a single digital signage unit.

4. Buy From A Manufacturer You Can Trust

You want maximum reliability, longevity, and ROI from your gas station digital signage, so choose a manufacturer that offers the reassurances you're looking for.

Armagard has been providing digital screen protection since 1991. You benefit from:

• Specialist sales support that ensures you get the right solution for your gas station.
• In-house design and manufacturing, for highest quality control.
• Industry-leading warranties: five years on mechanical parts and up to five years on electrical components.
• Lifetime customer support.

Over 100,000 Armagard enclosures protect screens and IT equipment for businesses in 53 countries. You can be confident that your digital signage will operate reliably in outdoor locations and any weather.

Contact Armagard To Find Out More

Contact Armagard to discuss the best gas station digital signage enclosure for you.

Call +1-866-434-0807 or fill in a contact form to request more information.